✨ Senior Art Director | Brand Designer | UI/UX Specialist | Creative Leader ✨

I am a multidisciplinary designer and art director with 10+ years of experience shaping global campaigns, digital experiences, and e-commerce platforms for leading consumer brands. My career has been rooted in the beauty, wellness, and lifestyle industries, where I built expertise in translating brand strategies into impactful visuals and seamless digital journeys. Now, I am eager to bring this foundation into new creative opportunities that expand across industries—applying my skills in art direction, brand identity, and user experience design to diverse, purpose-driven projects.

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🌎 Global Experience
I’ve led creative work for international powerhouses including Kiehl’s DMI by L’Oréal and GoPure, as well as agencies like Leo Burnett and Sancho BBDO, delivering high-performing campaigns and 360° brand activations across web, mobile, social, OOH, and retail environments.

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💡 Design Expertise

• UI/UX Design: E-commerce redesigns, user flows, wireframes, prototypes, and design systems (Figma, Adobe Creative Suite).

• Brand & Campaign Design: Visual storytelling, digital marketing collateral, packaging, and cross-channel campaigns.

• Leadership & Mentorship: Guiding teams of designers, collaborating with strategists, PMs, and developers, and mentoring junior talent.

• AI-Powered Creativity: Leveraging tools like MidJourney, NanoBanana, and other generative platforms to accelerate concepting, create moodboards, and push creative exploration forward.
   

🚀 What Sets Me Apart
I bridge strategy and execution, blending user-centered research, design craft, and cross-functional collaboration. Whether optimizing checkout flows, creating campaign toolkits, or directing photo and video shoots, I deliver cohesive, impactful design solutions that are both beautiful and measurable.

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✨ What I’m Looking For
With a strong foundation in beauty, wellness, and lifestyle, I am now excited to expand into new industries and creative challenges. I thrive in roles where I can combine art direction, brand design, and UX/UI expertise to shape meaningful experiences and help brands grow. I am also eager to deepen my expertise in AI generative design processes, learning more and specializing in the integration of AI-driven creativity with traditional design workflows. Open to full-time and freelance opportunities across Art Direction, Brand Design, and Senior UI/UX roles.

Let’s connect if you’re looking for someone who can turn complex briefs into compelling visuals, lead teams with vision, and craft design that inspires connection while driving results.